Big businesses struggle to grow quickly once they reach a certain size; it is logistically difficult to innovate or address individual business concerns when a burger empire spans 120 countries. McDonald's CEO Steve Easterbrook gave a presentation to shareholders in Q1 2015 to address concerns over performance. His turnaround strategy included an intentional examination of Burger King's recent success. While it is not likely McDonald's will be able to slash corporate overhead in half, something Burger King managed to do between 2011 and 2013, it is telling that Easterbrook identified refranchising company-owned restaurants as a way to drive up margins .
The blue row near the top, illustrating NASA's data, is provided for reference purposes. Using Sears Roebuck as an example . . Sears' revenues in 1998 were about $41 B (2nd column). NASA's budget, of about $14 B, was thus about 34% the size of Sears' revenues (3rd column). Put another way, Sears' revenues were approximately 3 times the size of NASA's budget (4th column). Put yet another way, for every dollar the federal government happened to spend on NASA, Sears happened to earn $ in revenues (5th column).
Many guidebook series, including most of my titles, are available as ebooks. While I still consider myself a paper guy, I can see the advantages of going digital. You can carry multiple ebooks without adding weight to your bag (great for long, multidestination trips), and you can buy books on the go (convenient for spur-of-the-moment detours). Someday ebooks may offer more benefits than traditional paper books, but for now they have limitations. It can be difficult to find the information you're looking for, flipping from page to page is awkward, and maps — often designed to run across two pages — don't always appear correctly. Until the perfect digital solution arrives, I believe a printed guidebook remains the most practical format.