SKYY Vodka let the world's most accomplished and controversial photographers interpret the brand's sexy image in bold and daring fashion (Press Release: Skyy Spirits Unveils Sexiest Ad Campaign in Skyy ® Vodka History, 2010). In 2007, SKYY looked to acclaimed photographer and independent filmmaker David LaChapelle to shoot the powerful, tantalizing images that captured the essence of cocktail glamour and the jet set lifestyle which would constitute its third campaign. The national campaign was named "Cocktail Moments" and was available for national outdoor, print, and online. Exhibit 6 shows some ads for this campaign. The creative was launched outdoors beginning January 2007 in LA, Chicago, Miami and San Francisco (2010). Magazine insertions start in February of 2007 in men and women's entertainment and lifestyle publications, including ESPN, InStyle, US Weekly and People, as well as on . The ads also ran as banner ads on selected websites including , , and , starting in mid-February. Due to its bold, sexy imagery, SKYY's ads have become collectible pieces of artwork (2010).
In an effort to modernize, Yale will no longer use the terms "freshman" and "underclassmen" and will instead adopt gender-neutral terminology, such as "first-year" and "upper-level students." University officials still anticipate students and faculty to use the old terminology, since they're "deeply ingrained in our everyday language and in Yale's history." The new terminology can be found in the Undergraduate Regulations and the First-Year Handbook and is expected to appear in all Yale College's publications and communications by the start of the 2018-2019 academic year. The effort to phase out the older terminology is "a piece of a larger movement to reflect the diversity of college campuses" and also in part because the "two words in particular are gendered," according to Jennifer Keup, Director Of the National Resource for the First-Year-Experience and students in Transition. [...] Senate Bill to Make College Affordable and Accessible for Homeless, Foster Care Youth September 13, 2017